{"name":"Sparks Business Development","alternateName":["Sparks","Sparks Travel & Mobility Consultancy"],"url":"https://go-sparks.com","email":"caroline@go-sparks.com","founder":"Caroline Simmerman","sameAs":["https://www.linkedin.com/company/sparks-travel-mobility","https://www.linkedin.com/in/carolinesimmerman/"],"contact":{"email":"caroline@go-sparks.com","whatsapp":"https://wa.me/31645508800","booking":"https://cal.com/caroline-simmerman/meeting"},"events":[{"title":"fvw TravelTalk Congress 2026","place":"Leipzig, Germany","date":"2026-09-15","url":"https://go-sparks.com/events/fvw-traveltalk-congress-2026"},{"title":"Lufthansa Systems Airline Forum 2026","place":"Frankfurt-am-Main, Germany","date":"2026-09-22","url":"https://go-sparks.com/events/lufthansa-systems-airline-forum-2026"},{"title":"World Aviation Festival 2026","place":"Lisbon, Portugal","date":"2026-10-13","url":"https://go-sparks.com/events/world-aviation-festival-2026-global-aviation-technology-conference-exhibition-in-lisbon-portugal-13-15-october"},{"title":"World Travel Market London 2026","place":"London, United Kingdom","date":"2026-11-03","url":"https://go-sparks.com/events/world-travel-market-london-2026-global-travel-tourism-trade-show-at-excel-london-3-5-november"}],"knowledge":[{"id":"site-meta","title":"Sparks Travel & Mobility Consultancy","url":"https://go-sparks.com","content":"Global Travel & Mobility Consultancy | Sparks. Sparks leads Global Travel & Mobility Consultancy in Amsterdam, driving Business Development, Strategic Partnerships & Networking.. Keywords: Travel & Mobility Consultancy, Partnerships, Business Development, Networking, Amsterdam.","keywords":["sparks","travel","mobility","consultancy","amsterdam","global","go-sparks"]},{"id":"hero","title":"Homepage","url":"https://go-sparks.com","content":"Global Travel & Mobility Consultancy. Opening doors to connect, partner, generate revenue, the world of opportunities. We light the spark for you.","keywords":["homepage","tagline","spark","revenue","connect","partner"]},{"id":"service-consultancy","title":"Service: Consultancy","url":"https://go-sparks.com#services","content":"Consultancy: Strategic planning and advice to make your business fly!","keywords":["consultancy","service","services","dienst","diensten","leistung"]},{"id":"service-business-development","title":"Service: Business Development","url":"https://go-sparks.com#services","content":"Business Development: Take your business to the next level by developing your sales funnel.","keywords":["business development","service","services","dienst","diensten","leistung"]},{"id":"service-partnerships","title":"Service: Partnerships","url":"https://go-sparks.com#services","content":"Partnerships: Introduction and management of partners to generate revenue.","keywords":["partnerships","service","services","dienst","diensten","leistung"]},{"id":"service-networking","title":"Service: Networking","url":"https://go-sparks.com#services","content":"Networking: Opening doors to connect you to the right business partners.","keywords":["networking","service","services","dienst","diensten","leistung"]},{"id":"service-sales-management","title":"Service: Sales Management","url":"https://go-sparks.com#services","content":"Sales Management: Ongoing support, training and advice to boost your sales (teams).","keywords":["sales management","service","services","dienst","diensten","leistung"]},{"id":"service-marketing","title":"Service: Marketing","url":"https://go-sparks.com#services","content":"Marketing: Generate ideas so that your target audience hears about you.","keywords":["marketing","service","services","dienst","diensten","leistung"]},{"id":"about-sparks","title":"About Sparks","url":"https://go-sparks.com#about","content":"Your Travel & Mobility Consultancy. With extensive experience in partnerships across the travel and mobility industry, Sparks understands your business challenges and provides tailored consultancy services to help you achieve your goals. By offering sales and consultancy services with Sparks for global travel, mobility, fintech, assistance, and related businesses, your company benefits from boosted sales and strategic support. Over 25 years of industry experience empower Sparks to work across verticals with one mission: moving people efficiently from A to B - ignited by that first spark of energy! Founded: July 2024. Founder & Owner: Caroline Simmerman.","keywords":["about","company","founded","july 2024","mission","fintech","assistance","over ons","über uns"]},{"id":"about-caroline","title":"About Me","url":"https://go-sparks.com#about-me","content":"Founder & Owner · Sparks. Hey! My name is Caroline Simmerman and I live in Amsterdam, The Netherlands. After finishing Hotel Management School (BA Degree), I worked in hotels, car rental, and tech mobility companies. I help companies generate partnerships, revenue streams, and create win-wins. After finishing Hotel Management School (BA Degree) in 2000, I started working in the hotel industry with Park Plaza Hotels Europe in various roles and moved in 2008 to the car rental industry. I managed all the marketing and PR activities for Hertz Benelux. In 2014 I moved to the UK for Hertz International to lead partnerships as Director Partnership Sales. After this great experience, I started working in 2019 at a start-up tech and mobility company Karhoo (part of Mobilize - Renault Group) as VP Business Development to set up and lead all partnerships globally. It is a great honour to work and have worked with fantastic OTA, Airline, Mobility, OBT's, Loyalty, Corporate, Railway, Cruiseline, Assistance, Finance, Hotel and Healthcare Companies. As I am passionate about connecting people, creating win-wins and solving challenges in the travel and mobility industry, it was great timing to do what I dreamed of, starting my own business. And here I am, proudly presenting Sparks, your global travel & mobility consultancy where I support companies to generate partnerships, revenue streams, develop business and create a win for all involved. I am dedicated to delivering the greatest possible experience for my partners. My skill set and expertise will be a significant benefit for you and your team. I look forward to meeting you to bring you that spark! LinkedIn: https://www.linkedin.com/in/carolinesimmerman/.","keywords":["caroline","simmerman","founder","owner","hertz","karhoo","renault","hotel management","languages","five languages","5 languages","experience","cv","background"]},{"id":"testimonial-rebecca-madden","title":"Testimonial: Rebecca Madden","url":"https://go-sparks.com#testimonials","content":"Rebecca Madden, Senior Director Partnerships - Hertz International (Retired). I have known and worked with Caroline Simmerman for over 15 years now, from her early days as country Marketing Manager for Hertz Benelux to joining my Partnership team at Hertz International and then becoming a peer, as Director of Partnership Sales. Caroline has since moved on to bigger and more demanding global roles and she has expanded her already significant mobility and travel industry knowledge to become an expert in Maas and digital mobility solutions. In addition to her knowledge and experience, Caroline has boundless energy and enthusiasm, her positive and 'can do' attitude means any projects she takes on get completed to the required outcome and within the timeframes set. Her broad based experience covers B2B and B2C marketing, Communications & PR, New Business Development, Partnership Creation and Management, Project Management, etc. Caroline is able to work alone or fit in to part of an existing team. She has significant international experience, can speak 5 languages and I would actively encourage any prospective contractors to reach out to her for an exploratory discussion. I would not hesitate to recruit or contract Caroline if I had a project or piece of work to be completed.","keywords":["testimonial","review","hertz","rebecca","david marks","partner","referral"]},{"id":"testimonial-david-marks","title":"Testimonial: David Marks","url":"https://go-sparks.com#testimonials","content":"David Marks, Independent Mobility Consultant - Mobiam. Caroline is a very well connected travel industry professional. Caroline is liked and respected, both internally and externally, and this allowed her to engage effectively and develop a pipeline of opportunities. As the business pivoted to focus on Ride Hailing partners, Caroline diligently researched the market, identified key prospects, built an entirely new pipeline of opportunities which gained new partners in this vertical.","keywords":["testimonial","review","hertz","rebecca","david marks","partner","referral"]},{"id":"faq-what-services-does-spark","title":"What services does Sparks offer?","url":"https://go-sparks.com#faq","content":"Q: What services does Sparks offer? A: Sparks provides consultancy, business development, partnerships, networking, sales management, and marketing services to help companies in travel and mobility grow efficiently.","keywords":["what","services","does","sparks","offer?"]},{"id":"faq-who-is-the-founder-of-sp","title":"Who is the founder of Sparks?","url":"https://go-sparks.com#faq","content":"Q: Who is the founder of Sparks? A: Sparks was founded in July 2024 by Caroline Simmerman, who has over 25 years of experience in travel, mobility, and partnership management.","keywords":["founder","sparks?"]},{"id":"faq-where-is-sparks-based-","title":"Where is Sparks based?","url":"https://go-sparks.com#faq","content":"Q: Where is Sparks based? A: Sparks is based in Amsterdam, The Netherlands, offering consultancy and business development for global travel and mobility businesses.","keywords":["where","sparks","based?"]},{"id":"faq-how-can-sparks-help-my-c","title":"How can Sparks help my company generate partnerships?","url":"https://go-sparks.com#faq","content":"Q: How can Sparks help my company generate partnerships? A: Sparks introduces your company to the right business partners, manages partnerships, and develops strategies to generate revenue and growth.","keywords":["sparks","help","company","generate","partnerships?"]},{"id":"faq-how-can-i-book-a-consult","title":"How can I book a consultation with Sparks?","url":"https://go-sparks.com#faq","content":"Q: How can I book a consultation with Sparks? A: You can book a call or consultation by visiting the Sparks website and using the \"Book a Call\" option to schedule a session with Caroline or the team.","keywords":["book","consultation","with","sparks?"]},{"id":"events-overview","title":"Upcoming Events","url":"https://go-sparks.com/events","content":"Upcoming Events. Sparks will be attending exciting industry tradeshows and events. Let's meet up to discuss your opportunity!","keywords":["event","events","tradeshow","conference","meet","schedule","calendar","beurs","kongress"]},{"id":"event-fvw-traveltalk-congress-2026","title":"fvw TravelTalk Congress 2026","url":"https://go-sparks.com/events/fvw-traveltalk-congress-2026","content":"Upcoming event: fvw TravelTalk Congress 2026 in Leipzig, Germany, date 2026-09-15. Book a meeting with Caroline at the event via go-sparks.com or Cal.com.","keywords":["fvw traveltalk congress 2026","leipzig, germany","fvw traveltalk congress 2026","fte","phocuswright","vir","atm","dubai","dublin","barcelona","berlin","leipzig"]},{"id":"event-lufthansa-systems-airline-forum-2026","title":"Lufthansa Systems Airline Forum 2026","url":"https://go-sparks.com/events/lufthansa-systems-airline-forum-2026","content":"Upcoming event: Lufthansa Systems Airline Forum 2026 in Frankfurt-am-Main, Germany, date 2026-09-22. Book a meeting with Caroline at the event via go-sparks.com or Cal.com.","keywords":["lufthansa systems airline forum 2026","frankfurt-am-main, germany","lufthansa systems airline forum 2026","fte","phocuswright","vir","atm","dubai","dublin","barcelona","berlin","leipzig"]},{"id":"event-roadshow-germany-2026","title":"Roadshow Germany 2026","url":"https://go-sparks.com/events/roadshow-germany-2026","content":"Upcoming event: Roadshow Germany 2026 in Germany, date 2026-10-05. Book a meeting with Caroline at the event via go-sparks.com or Cal.com.","keywords":["roadshow germany 2026","germany","roadshow germany 2026","fte","phocuswright","vir","atm","dubai","dublin","barcelona","berlin","leipzig"]},{"id":"event-world-aviation-festival-2026-global-aviation-technology-conference-exhibition-in-lisbon-portugal-13-15-october","title":"World Aviation Festival 2026 – Global Aviation Technology Conference & Exhibition in Lisbon, Portugal – 13–15 October","url":"https://go-sparks.com/events/world-aviation-festival-2026-global-aviation-technology-conference-exhibition-in-lisbon-portugal-13-15-october","content":"Upcoming event: World Aviation Festival 2026 – Global Aviation Technology Conference & Exhibition in Lisbon, Portugal – 13–15 October in Lisbon, Portugal, date 2026-10-13. Book a meeting with Caroline at the event via go-sparks.com or Cal.com.","keywords":["world aviation festival 2026 – global aviation technology conference & exhibition in lisbon, portugal – 13–15 october","lisbon, portugal","world aviation festival 2026 global aviation technology conference exhibition in lisbon portugal 13 15 october","fte","phocuswright","vir","atm","dubai","dublin","barcelona","berlin","leipzig"]},{"id":"event-world-travel-market-london-2026-global-travel-tourism-trade-show-at-excel-london-3-5-november","title":"World Travel Market London 2026 – Global Travel & Tourism Trade Show at ExCeL London – 3–5 November","url":"https://go-sparks.com/events/world-travel-market-london-2026-global-travel-tourism-trade-show-at-excel-london-3-5-november","content":"Upcoming event: World Travel Market London 2026 – Global Travel & Tourism Trade Show at ExCeL London – 3–5 November in London, United Kingdom, date 2026-11-03. Book a meeting with Caroline at the event via go-sparks.com or Cal.com.","keywords":["world travel market london 2026 – global travel & tourism trade show at excel london – 3–5 november","london, united kingdom","world travel market london 2026 global travel tourism trade show at excel london 3 5 november","fte","phocuswright","vir","atm","dubai","dublin","barcelona","berlin","leipzig"]},{"id":"contact-booking","title":"Book a call","url":"https://go-sparks.com#book-a-call","content":"Book a call with Caroline Simmerman: https://go-sparks.com#book-a-call or Cal.com https://cal.com/caroline-simmerman/meeting. Contact form on website. WhatsApp: https://wa.me/31645508800. Email: caroline@go-sparks.com.","keywords":["book","call","contact","meeting","schedule","cal.com","whatsapp","email","afspraak","gesprek","termin"]},{"id":"privacy-policy","title":"Privacy Policy","url":"https://go-sparks.com/privacy-policy","content":"Sparks Business Development processes personal data in accordance with the GDPR (AVG). We collect contact details when you use our contact form, book a call, email us, or use WhatsApp. Analytics (Google Analytics) and Cal.com booking embeds run only after cookie consent. Processors include Cloudflare, Resend, Clerk (admin only), Supabase, Google, and Cal.com. Retention: contact enquiries up to 24 months; chat history stays in your browser until cleared. Rights: access, rectification, erasure, restriction, objection, portability, withdraw consent. Complaints: Autoriteit Persoonsgegevens (NL). Privacy contact: caroline@go-sparks.com. Full policy: https://go-sparks.com/privacy-policy. Cookie policy: https://go-sparks.com/cookie-policy.","keywords":["privacy","gdpr","avg","data","cookies","personal information","cookie policy"]},{"id":"footer-links","title":"Website links","url":"https://go-sparks.com","content":"Site: https://go-sparks.com. Events: https://go-sparks.com/events. Chat: https://go-sparks.com/chat. Privacy: https://go-sparks.com/privacy-policy. LinkedIn company: https://www.linkedin.com/company/sparks-travel-mobility. Caroline LinkedIn: https://www.linkedin.com/in/carolinesimmerman/.","keywords":["website","url","link","linkedin"]},{"id":"linkedin-profile","title":"Sparks - Travel & Mobility Consultancy","url":"https://www.linkedin.com/company/sparks-travel-mobility","content":"Lighting the SPARK to connect, partner and boost sales for companies active in the travel and mobility industry. Your travel & mobility consultancy. Due to great experience in successful partnerships with companies in the travel and mobility industry, Sparks understands the challenges you face and delivers services to support you in reaching your objectives.\n\nBy offering sales and consultancy services for global travel and mobility, you enjoy advantages for your company and boost your sales. With over 25 years experience in the travel and mobility industry working closely with all verticals connected to moving people from A to B. It all starts with a spark to get that energy going! Industry: Business Consulting and Services. HQ: Amsterdam, Netherlands. Founded: 2024. Specialties: Partnerships, Travel and Mobility Solutions, Consulting, Sales, Marketing, Training, Strategic Advice, Revenue generation. Website: https://www.go-sparks.com.","keywords":["linkedin","company page","followers","specialties","consulting","sales","training"]},{"id":"linkedin-fte-emea-dublin","title":"LinkedIn: APEX / FTE EMEA Dublin","url":"https://www.linkedin.com/company/sparks-travel-mobility","content":"APEX / FTE EMEA Dublin (Recent). Excited to be heading to #FTEEMEA Dublin, Ireland next week. Connecting with industry leaders, innovators, and partners shaping the future of aviation and travel technology. Topics: airport transfers, ground transportation, sales consultancy. Caroline Simmerman attending. Hashtags: FTE, FutureTravelExperience, Aviation, TravelTech.","keywords":["fte","futuretravelexperience","aviation","traveltech","apex / fte emea dublin","linkedin post","social","update"]},{"id":"linkedin-vdvo-kongress-2026","title":"LinkedIn: VDVO Kongress 2026 - Würzburg","url":"https://www.linkedin.com/company/sparks-travel-mobility","content":"VDVO Kongress 2026 - Würzburg (April 2026). Heading to Verband der Veranstaltungsorganisatoren (VDVO) Kongress 2026 in Würzburg, 13-14 April at Maritim Hotel. Theme: \"Strg + Alt + Event - Neustart für die Branche\". MICE industry professionals; networking, transfers, ground transportation, partnerships. Caroline Simmerman. Hashtags: VDVOKongress, MICE, Würzburg2026.","keywords":["vdvokongress","mice","würzburg2026","vdvo kongress 2026 - würzburg","linkedin post","social","update"]},{"id":"linkedin-itb-berlin","title":"LinkedIn: ITB Berlin","url":"https://www.linkedin.com/company/sparks-travel-mobility","content":"ITB Berlin (Annual). ITB Berlin - connecting with travel and mobility professionals globally. Focus: inspiring ideas, collaborations that deliver value, sustainable mobility, excellent destinations. Airport transfers, ground transportation, hotel solutions, destination management. Meet Caroline Simmerman. Hashtags: ITBBerlin, Travel, Mobility, Partnerships.","keywords":["itbberlin","travel","mobility","partnerships","itb berlin","linkedin post","social","update"]},{"id":"linkedin-bit-milano","title":"LinkedIn: BIT Milano","url":"https://www.linkedin.com/company/sparks-travel-mobility","content":"BIT Milano (February). BIT (Borsa Internazionale del Turismo) 10-12 February at Fiera Milano. Global travel and tourism trade show. Partnerships and new opportunities. Travel solutions, ground transportation, sales consulting, mobility solutions, transfers. Hashtags: BITMilano, Travelsolutions.","keywords":["bitmilano","travelsolutions","bit milano","linkedin post","social","update"]},{"id":"linkedin-fitur-madrid","title":"LinkedIn: FITUR Madrid","url":"https://www.linkedin.com/company/sparks-travel-mobility","content":"FITUR Madrid (Annual). FITUR Madrid - meeting industry professionals, partnership opportunities in evolving travel and tourism. Transfers, ground transportation, DMC, consultancy. Caroline Simmerman. Hashtags: FITUR, FITURMadrid, Partnerships.","keywords":["fitur","fiturmadrid","partnerships","fitur madrid","linkedin post","social","update"]},{"id":"linkedin-vakantiebeurs-amsterdam","title":"LinkedIn: Holiday Fair / Vakantiebeurs Amsterdam","url":"https://www.linkedin.com/company/sparks-travel-mobility","content":"Holiday Fair / Vakantiebeurs Amsterdam (January). Holiday Fair for Special Travel at Beurs van Berlage Amsterdam, then Vakantiebeurs Utrecht (Royal Jaarbeurs). Travel and mobility opportunities: transfers, destination management, MICE, groups, mobility solutions, partnerships. Hashtags: travelsolutions, transfers, partnerships.","keywords":["travelsolutions","transfers","partnerships","holiday fair / vakantiebeurs amsterdam","linkedin post","social","update"]},{"id":"linkedin-vir-frankfurt","title":"LinkedIn: VIR Innovationstage Frankfurt","url":"https://www.linkedin.com/company/sparks-travel-mobility","content":"VIR Innovationstage Frankfurt (Annual). Verband Internet Reisevertrieb (VIR) event in Frankfurt. Partnerships, airport transfers, ground transportation, travel solutions, sales consultancy. Caroline Simmerman. Hashtags: partnerships, airporttransfers.","keywords":["partnerships","airporttransfers","vir innovationstage frankfurt","linkedin post","social","update"]},{"id":"linkedin-wtm-london","title":"LinkedIn: World Travel Market London","url":"https://www.linkedin.com/company/sparks-travel-mobility","content":"World Travel Market London (Annual). World Travel Market (WTM) London - synergies in airport transfers, mobility solutions, partnerships, tech solutions, payment solutions, destination management. Caroline Simmerman, Sparks Travel and Mobility Consultancy. Hashtags: WTM, mobilitysolutions, partnerships.","keywords":["wtm","mobilitysolutions","partnerships","world travel market london","linkedin post","social","update"]},{"id":"services-summary","title":"All services","url":"https://go-sparks.com#services","content":"Consultancy: Strategic planning and advice to make your business fly! Business Development: Take your business to the next level by developing your sales funnel. Partnerships: Introduction and management of partners to generate revenue. Networking: Opening doors to connect you to the right business partners. Sales Management: Ongoing support, training and advice to boost your sales (teams). Marketing: Generate ideas so that your target audience hears about you.","keywords":["all services","what do you offer","offerings"]},{"id":"testimonials-summary","title":"Testimonials summary","url":"https://go-sparks.com#testimonials","content":"Rebecca Madden (Senior Director Partnerships - Hertz International (Retired)): excerpt available on site. David Marks (Independent Mobility Consultant - Mobiam): excerpt available on site.","keywords":["testimonials","clients","references"]}],"sources":{"llms":"https://go-sparks.com/llms.txt","llmsFull":"https://go-sparks.com/llms-full.txt","sitemap":"https://go-sparks.com/sitemap.xml"},"generatedAt":"2026-07-29T00:55:46.415Z"}