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About Sparks
Your travel & mobility consultancy
Due to great experience in successful partnerships with companies in the travel and mobility industry, we understand the challenges you face in your business and deliver services to support you in reaching your objectives. By offering sales and consultancy services with SPARKS for global travel and mobility but also for related businesses such as fintech, assistance or other, you will enjoy these advantages for your company and boost your sales.
With over 20 years experience in the travel and mobility industry working closely with all verticals connected to that one goal, moving people from A to B and back again. It all starts with a ‘spark’ to get that energy going!
Founded: July 2024
Founder & Owner: Caroline Simmerman
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Email: [email protected]
Our Services Services
Consultancy
Strategic planning and advice to make your business fly!
Business Development
Take your business to the next level by developing your sales funnel
Partnerships
Introduction and management of partners to generate revenue
Networking
Opening doors to connect you to the right business partners
Sales Management
Ongoing support, training and advice to boost your sales (teams)
Marketing
Generate ideas so that your target audience hears about you
About Me About Me
Hey! My name is Caroline Simmerman and I live in Amsterdam, The Netherlands.
After finishing Hotel Management School (BA Degree) in 2000, I started working in the hotel industry with Park Plaza Hotels Europe in various roles and moved in 2008 to the car rental industry. I managed all the marketing and PR activities for Hertz Benelux. In 2014 I moved to the UK for Hertz International to lead partnerships as Director Partnership Sales. After this great experience, I started working in 2019 at a start-up tech and mobility company Karhoo (part of Mobilize – Renault Group) as VP Business Development to set up and lead all partnerships globally.
It is a great honour to work and have worked with fantastic OTA, Airline, Mobility, OBT’s, Loyalty, Corporate, Railway, Cruiseline, Assistance, Finance, Hotel and Healthcare Companies.
As I am passionate about connecting people, creating win-wins and solving challenges in the travel and mobility industry, it was great timing to do what I dreamed of, starting my own business.
And here I am, proudly presenting SPARKS, your global travel & mobility consultancy where I support companies to generate partnerships, revenue streams, develop business and create a win for all involved.
I am dedicated to delivering the greatest possible experience for my partners. My skill set and expertise will be a significant benefit for you and your team.
I look forward to meet you to bring you that Spark!
Testimonial Testimonial
Rebecca Madden
Senior Director Partnerships Hertz International (Retired)I have known and worked with Caroline Simmerman for over 15 years now, from her early days as country Marketing Manager for Hertz Benelux to joining my Partnership team at Hertz International and then becoming a peer, as Director of Partnership Sales. Caroline has since moved on to bigger and more demanding global roles and she has expanded her already significant mobility and travel industry knowledge to become an expert in Maas and digital mobility solutions. In addition to her knowledge and experience, Caroline has boundless energy and enthusiasm, her positive and ‘can do’ attitude means any projects she takes on get completed to the required outcome and within the timeframes set. Her broad based experience covers B2B and B2C marketing, Communications & PR, New Business Development, Partnership Creation and Management, Project Management, etc. Caroline is able to work alone or fit in to part of an existing team. She has significant international experience, can speak 5 languages and I would actively encourage any prospective contractors to reach out to her for an exploratory discussion. I would not hesitate to recruit or contract Caroline if I had a project or piece of work to be completed.
Get in Touch Get in Touch
Contact Info
Always available to support you to give that Spark to your business.
Feel free to contact me!
Company
Sparks
Location
Amsterdam, The Netherlands